Since 1988, Red Ribbon has been celebrated by millions to honor DEA agent Enrique "Kiki" Camarena. Mr. E. Camarena lost his life in 1985 while working undercover in Mexico. Red Ribbon Week objective is to encourage the youth to stay away from illegal drugs and reminds them to make smart choices in life. This year, the theme will be,"Your Future is Key, so stay Drug-Free." Frank Roberts will have daily activities to help promote a Drug-Free life.